Does no pet food manufacturer read pet food regulations? Or is it that they know there is only a slight chance any regulatory authority will stop them? We don’t know why, but we do know there are more pet foods using grilled meat images on pet foods luring consumers to believe this cat food or dog food is similar to people food.
When you see a picture of grilled chicken or steak many things can come to mind – family gatherings, summertime, the outdoors, being healthy. Is this the message some pet food manufacturers are trying to send via their pet food labels? That if there is grilled meat on the label of a cat food or dog food somehow the pet food is more like human food?
We don’t know what pet food is thinking, but we do know that unless the meat in the pet food is actually grilled, the image on the pet food label of grilled chicken or steak is misleading and a violation of pet food regulation PF2.c (found on page 137 of the 2014 AAFCO Official Publication).
The regulation is very clear: “A vignette, graphic, or pictorial representation on a pet food or specialty pet food label shall not misrepresent the contents of the package.”
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