That's a fair question and one that deserves a fair answer.
If two foods that are made by the same company are marketed and sold as 100% nutritionally complete and balanced for your pet, yet one is more expensive than the other, what's the difference? If both pet foods are of equal quality there is no need to spend money on the higher priced food, right? But if both pet foods are not of the same quality, then we have to question the nutritional benefits of each food!
Life’s Abundance pet foods only come in one variety – The Best They Can Make. While they understand most people want to watch their budgets and not spend more than is necessary, they also understand that you get what you pay for. Most people never consider that buying cheaper foods can lead to more expenses down the road with regard to vet costs, nutritionally related ailments, and shortened life spans. They may also not realize that it often takes twice the servings of a cheaper food to equal one serving of Life's Abundance, which eliminates any perceived cost benefit.
The philosophy is simple, people who love their pets want to feed what is best, not what is cheapest!